Tory Starr is the Director of Social Media at WGBH, Boston’s public media station and the source of over one-third of PBS’ prime time programming. In her role, Starr leads social media strategy, best practices, platform partnerships, and project development for the station’s national and local TV and radio production units and services teams. She facilitates the use of both established and emerging social media platforms to build loyalty and community, boost brand awareness, and generate meaningful impact with new audiences.

Starr works with over 100 producers to optimize their social media publishing, asset management, reporting and governance; and facilitates distributed platform leadership through ongoing employee education programs and training to bolster social production and social journalism skills. In the last two years, Starr has launched a station-wide service that standardizes social media live streaming production, and pushed the boundaries on social media storytelling through initiatives such as NOVA’s live social coverage of the 2017 solar eclipse and the PBS primetime series “Third Rail with OZY,” which was recently awarded Gold Distinction, Integration with Live Television by the Shorty Awards.

She holds a BA from Colby College and a Masters in Journalism from Northeastern University.